Starting a Lucrative Online Business for Financial Freedom Online |

When one starts their online business, generally speaking they cannot afford to spend a lot of money on PPC campaigns or pay for Google Sponsored Ads, especially when they don’t even know if their efforts will bring guaranteed success. So how do people start a successful campaign without and advertising budget to play with?Well, you must’ve heard about Article Marketing. Most of us have heard about it but just feel it takes too much time and effort to do it. There must be an easier and quicker way to promote your business right? Wrong! Article Marketing has become one of the most risk free, popular, tried and tested online marketing strategies used to get more traffic and publicity for your online business, leading to more sales.There are no shortcuts to building a lucrative online business. So the sooner you learn to accept that you will need to write your own articles for your online business or alternatively pay someone to write them for you, the better.As they say; “the best things in life are generally free”. Well, it applies to article writing so aptly. You don’t need to know HTML coding or have any internet marketing experience or background to do it successfully. It is a tried and tested online marketing strategy, there is no escaping it.You can reach global audiences, establish your business credibility, brand yourself, enhance the presence and visibility of your website online, sell any service or product you have, pre-sell your product, gain resell value for your brand and get niche-based international promotions for your business and products… and it can be done free (assuming you are willing to put in the time and effort). I guess it all boils down to, how badly do you want to make it online? How important is the success of your business to you? Are you really serious about gaining financial freedom online?This article, and my personal website, is built around those who have a burning desire to make money on the internet by getting their businesses off the ground, leading to total online success, who need cheap, no cost or low cost ways to do it. It is for those who have a realistic understanding or acceptance that there is no quick get rich scheme or program online that can make you rich over night. All businesses take hours of sweat, tears and hard work to make them lucrative.

So how does one start? Here are some guidelines for you to help you in your Article Marketing efforts:Your article should be theme based (based on the subject matter of your website, product or service).It should be no less than 500 words.Make sure your article has quality based content in it. Recycling useless information is simply not going to work – period! You should incorporate lots of useful tips and practical advice that the reader can follow and substantiate what you are saying in your article.Your article needs to be Search Engine friendly, ie. Search Engines will need the right set of keywords throughout your article so that they can easily index your articles on their search page. Think of the keywords relevant to your website, product or service. Keywords are the words that people are most likely to search for on Google, as well as keywords that are popular with your audience.Make sure you have an end objective or a call to action at the end of your article, eg. For more tips and tricks delivered to your inbox every week, join our Newsletter here.Choose a captivating title for your article. This is one of the first things your reader sees. Your title will determine whether your reader will read your article or not. It either grabs their attention or not. Ensure your title also contains the relevant keywords. The title on your article actually determines its popularity or ranking online – so pay serious attention to it. Sometimes it is easier to write your article and then think of a fitting title for it. Keyword Research can go a long way into helping you here.Make sure your articles are unique and original. Don’t let your article or title be something everyone has already read about on all the scores of similar articles of recycled information available online. This will reduce your credibility and you will not be able to track your article online either.Don’t use keywords in your title that have no relevance to your article or subject at hand. We all live in a fast paced world where no one has time to read stuff that is either obvious, redundant or unnecessary.Don’t make the common mistake of putting your company’s name in the title – this is way too old and redundant. Don’t populate this limited space with unnecessary words like a company name. This title is to be seen as a one-way ticket to getting indexed on search engines.Since time is precious to your readers and they don’t have time to scan your entire article to find out what is in it for them – try to put the benefits for them in your title.Once you have completed your article, you will be required to fill in an Authors Biography. Sell yourself here. This needs to make a lasting impressing on the minds of the readers and will also enhance your credibility online. A Bio should highlight your skills, competencies, achievements and give the readers a glimpse of your experience and qualities. You really do need to make the most of this space too. Self flattery won’t work either. People need facts only. If possible you should make a note of key milestones with dates in order the impress your readers, giving integrity to your work but be sure not to turn it into a fact sheet without personality or flavor. You need to devote time to creating your own impressive Author Biography.Now you need to add the URL to your website, product, business or blog. Professional authors no longer use their real website name in the anchor text. They embed the link in a phrase that contains keywords. If you want to use your real website name in the link, consider doing it in conjunction with keywords, eg. “Website name – Your one stop book shop”, or something to that effect.This phrase should be relevant to the audience you wish to attract and should contain keywords relevant to your site. This URL is the most crucial part of the Author Biography, as this is what leads to better click through rates to your website. The Bio should only really be one or two sentences long, so only mention things there that make you an authority on what you’ve written. These sentences must relate directly to your topic. You need to convince the reader that by clicking on your link, they will benefit somehow. You can even include a quote you like or aspire to which will assist the readers to connect with you on a more personal level. Selling is all about touching other people’s emotions and connecting with them. Start your Bio in the first person to give personal insight into your beliefs and values, shift a little later to the third person to give a more neutral and unbiased perspective to your authority on the subject matter.

Once you are finished, then submit your article to one or two article directories ONLY and make sure you read the guidelines. This gives your article exclusivity. If your article appears in Google with a page rank based on your keywords you’ve written about, your site traffic will suddenly increase and you will make sales. Now repeat the same exercise at least once a week, preferably more and you’ll start to succeed with your new business online. What did it cost? Well, if you did it yourself, it cost nothing! So maybe it is true… “the best things in life are free”Remember, article writing is a tried and tested online marketing strategy that will guarantee you free quality visitors to your website that will enable your financial freedom online. Better articles equals better PR (Page Rank), better PR equals better business. Invest time into building up your new online business and you are sure to make money online.For more direction to build your lucrative online business and make a success of it, visit all the many wonderful and best marketing resources and articles on our website, which is filled with proven online marketing strategies that have been tried and tested. Also, book mark it for guidance and help as you build up your business online.You too, can gain financial freedom online by starting your own lucrative online business for financial freedom online through Article writing.

What Are the 4 Cs of a Successful Online Business? |

This is a puzzle for many a business owner. The majority of business managers and owners look to build web traffic using search engine optimization or search engine marketing.Yes, building web traffic volume is very important to the success of your online business. Keep in mind that NOT all web visitor traffic is equal. Traffic for traffic volume alone is a total waste of your time and resources. You need the right kind of quality traffic – targeted and interested potential customers!Now let’s take a step back and think about what your web traffic visitors will be expected to do once they reach your web site? What is the point of investing money to generate traffic if your website is not working for your business?Before engaging in traffic building programs let’s make sure that when potential customers visits your web pages you will be ready for them.The four Cs are; Content, Credibility, Conversions and Customers.These four Cs are crucial factors for a successful online web business presence. A fully productive online business contributes by maximizing new opportunities from the interested web traffic visiting your site.1) ContentLet’s start with Content. Many of you readers would have heard of this phrase “Content is King”. Your web content must be relevant, interesting, useful and engaging to your target customers.It is not what you want to publish as your content, it is what your target customers what to see and read on your web pages. It is not your site it is theirs and you must provide what they are looking for. You must frame all your web content around ‘What’s in it for me’ the potential customer. Your web content must focus on the benefits and advantages of using your product or service in relation to your new potential customer.

2) CredibilityCredibility is the second element for success. A large majority of your web visitors will be unfamiliar with either you as the business owner or with your business. You will need to be aware that these visitors will view your web content in terms of potential risks to their interaction with your site and your business. In addition, various friction factors on your web pages may further discourage interaction and their taking the ‘call to action’ that you may be offering.You will need to take up the challenge by providing social proof, credibility symbols and service delivery commitments or guarantees.Social proof comes in the form of positive reviews or comments, reference case studies and testimonials preferably in video format. Credibility symbols are demonstrated by industry or association certifications or license qualifications. Service level commitments including guarantees supported by recognition of your brand image and reputation will support your online credibility.In addition, you will need to reduce and where possible eliminate any friction factors from your web pages and content. As an example many web sites have subscription forms requiring the potential subscriber to provide a multitude of information that is beyond what is immediately required. At the bare minimum all you need is their email addresses perhaps their first name, a link to your privacy policy and terms of use – less is more! This set-up will minimize the ‘friction factor’ resulting from a long subscription form requiring information beyond what is really needed. The more information you request for submission is a friction factor. The lack of a privacy policy and conditions in using their information is another friction factor.Web stores where shipping costs are revealed late in the purchasing process will suffer from high cart abandon rates. Upfront visibility of shipping costs reduces this friction factor.Establishing credibility and lessening friction factors increases your opportunities for successful conversion of your web visitors at your online web business presence.Next let’s look at how we can ‘convert’ our interested web visitors by their taking the ‘ call to action ‘ on your web pages. All your web pages must have a specific business objective and a corresponding ‘call to action’ to allow your web visitor to take the desired action supporting of your objective.3) ConversionsOn a web store, conversion is the purchase of the desired product. On a business subscription site conversion would be the enrollment and payment of the program fee or plan. On a business services site that requires a longer selling and nurturing cycle a conversion success could be the sign-up to a newsletter, download of information documentation or articles, sign-up to a free trial or demonstration site or submission of an inquiry web form.One has to apply a technique called ‘conversion-persuasion scenarios’ in designing your web layout and content. Make it as easy as possible for your interested web visitor to find the relevant information and content, build your credibility, reduce friction factors with content that encourages them to take the desired ‘call to action’ achieving your conversion objective.

4) CustomersYour end game is securing a real paying customer. For a business to consumer (B2C) web stores, conversion is the actual purchase at the online store of a product to become a customer. The customer’s experience will include the online purchasing process, shipping and delivery combined with the quality and condition of the product to meet their expectations. A favorable experience will increase the receptiveness for repeat business and referrals to other potential customers.For a business to business (B2B) online web presence, conversion is a qualified lead generated. Now depending on the nature of complexity of the product or service the generated lead will require further nurturing and relationship building before a prospect becomes a customer.The success of your online web business presence will be measured in terms of ‘call to action’ conversions NOT web traffic volume. Your conversions translate to business growth and development. Establish those Key Performance Indicators that reflect your online business objectives and measure these results to track and fine-tune your web. Look at actual conversions or online sales and % conversions / traffic volume as the measure of the quality of your online business and your ability to achieve your desired business results.These four key elements; content, credibility, conversions and customers are essential for a successful online web business presence.